Creating your Event

Single Events are ideal for one-off performances, where the event occurs on one night only. First, you need to create your Event, and then you can make the tickets. 

1. From the Dashboard, click Events on the left-hand menu:

2. Then you need to click All Events on the sub menu:

3. Click Create Event button in the top right-hand corner:

4. Add the name of your Event into the field provided, and ensure your name is selected in the Event Manager drop-down field:

5. Tick the box for Single Occurrence and then click the calendar symbols in the Start and End Date fields to add the date of your single event:

6. Choose from the dropdown menu here as to how the event date and time are displayed before selecting the Start and End time for the event by clicking the clock symbols in the relevant fields:

7. Scroll further down to select the Status of your Event:

8. When you have selected the Status of your Event, you will need to set the Visibility:

9. Now, it’s time to upload an image for your Eveny. Click the Upload button and select the relevant file from your computer:

10. When you have you have uploaded your image, you’ll see a preview of it:

11. You’ll need to add some descriptive information to ensure your customers understand what your Event involves. We recommend keeping it simple and making sure you describe all of the USPs (Unique Selling Points) associated with your Event. This is your main piece of sales copy, so make it as compelling as possible. Around 180 words is an optimum length. You’ll see a few formatting tools above the main field, so consider using them to make your description easy to read:

12. Copy and paste your Terms & conditions into the provided field. You’ll see a few formatting tools above the main field, so consider using them to make your text easy to read:

13. Tick the box to add in any Additional Information:

14. This will reveal two fields - one for the text displayed on the Button and one for the actual content itself. You’ll see a few formatting tools above the main field, so consider using them to make your text easy to read:

15. For each Event, there is an individual enquiry form. If you want to change where enquiries for that specific Event go, simply enter the relevant email addresses separated by commas. If you leave this blank, enquiries will go to your store’s default email address:

16. The last element on this page is where you can configure the SEO for your Event:

18. In search engine results, this is the title of the page that would be displayed as blue text:

19. This ideally needs to display your shop name, location (if applicable), and Event name:

20. In search engine results, this is the grey text that resides under the blue Meta Title and usually consists of a summary detailing the information to be found on that page:

21. The quickest way to populate this area is to choose a paragraph from your Description field further up the page:

22. Now you have populated this page with all of the information required for your Single Event, you need to click the green Save & Continue button in the top right-hand corner:

1. On this next page, you need to configure the tickets for the Event itself. Click Create Your First Ticket Type:

2. You’ll then see this modal appear:

3. Give your ticket type a name that makes sense to your customer. We recommend describing the ticket as simply as possible, such as ‘General admission' or 'Family pass.'

4. Here, you can set the value of the ticket type you are creating. This is the price your customer will see on your store.

5. This is the total number of tickets that you have available to sell.

6. Tick the box here:

7. Which will reveal fields for you to complete. Let your customers know what they can expect to receive when purchasing a particular ticket type.

8. Tick the box here to reveal a field and formatting tools you can use to provide your customers with additional information in PDF format:

9. Tick the box here to reveal the field where you can restrict the number of tickets one customer can purchase at any time. Using this feature can help reduce ticket resale:

10. Click this box to reveal a field for you to add in a minimum number of tickets that must be purchased:

11. Tick this box to reveal two fields. One for the button text and a second for the information that can be collected. These can be edited, but you do need to click Save Ticket Type beforehand:

12. You’ll then be redirected to this page, summarising the details of your Event. You can add another ticket type if appropriate for your Event or scroll further down the page:

13. Tick the box here to reveal the field:

14. Once tickets are sold out, the waitlist allows customers to enter their email addresses on a waitlist, which you can then use to notify them if stock becomes available. Tick the box here to reveal the field:

15. The number of minutes each recipient has to buy tickets before the next person on the waitlist is emailed. This can be useful to create a sense of urgency around the availability and also gives other customers a chance to purchase tickets should the first recipient no longer wish to buy tickets.

16. To create a sense of urgency, you can display a message on the event page alerting the customer of the number of remaining tickets. Tick the box here to reveal the fields:

17. This is where you can amend the prompt text. To change it from the default text, simply write your new text in the input fields and check that you are happy with the preview displayed below.

When you have finished configuring these settings, scroll to the top of the page and click the blue Save & Continue button on the right-hand side: