Add a Facebook Pixel

Create a tracking pixel in your Facebook business manager and then add the tracking code to your Giftpro store.

Francesca Davies avatar
Written by Francesca Davies
Updated over a week ago

PLEASE NOTE: Facebook sometimes change their user interface, adjust the location of help articles and make other changes. If any of the links below don't work please let us know and/or contact our support team.

1 - Login to Facebook business manager
Login to your Facebook business manager.
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If you haven't already created a Facebook business account you'll need to do so before we get started. You'll find all you to know at business.facebook.com/business

2 - Business settings
Once you've logged in, click 'Business settings' and a new tab will open with options displayed on the page.

Click the 'Data Sources' dropdown in the main navigation, where you'll see Catalogues, Pixels & Offline Event Sets. For the purposes of this guide you will need to click 'Pixels'.

3 - Create Pixel
Simply click 'Add Pixel", give the pixel a name and add your Giftpro store URL (I.e. gifts.yourbusinessname.co.uk) then click 'Continue'

4 - Add pixel code to your store
Log in to your Giftpro tracking code section (Giftpro > Settings > Tracking codes) and click the 'Edit' button next to your store. Select 'Facebook' as the provider you wish to edit and on the subsequent screen enter the Facebook pixel ID from the pixel you just created.

TIP - If you use Google Chrome you can download a handy extension that tells you when your Facebook pixel is working correctly. Simply install it, visit your Giftpro store and click the </> icon next to the URL bar.

Once you have added your pixel id, your store will start sending events to your Facebook pixel.

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